Salon and Barber shops are becoming increasingly common in most towns in Kenya, from the most sophisticated ones in cities like Nairobi, Kisumu and Mombasa to better and fairly setup salons in almost every urban center and even in growing estates.
In almost every Kenyan town, you’ll find a salon or a barbershop just around the corner. These small businesses have become part of our daily life because people always want to look neat and presentable. From simple haircuts to trendy braiding styles, salons and barbershops remain some of the most reliable hustles in Kenya.
Unlike many businesses that depend heavily on seasons, hair care is a continuous need. A good haircut, braids, or even a quick shave for school children is something people pay for regularly. That’s why many young people are now turning to this sector as a steady source of income instead of waiting for formal employment.
Why the Salon and Barber Shop Business is Growing
1. Constant demand – People always need grooming, whether it’s for work, school, or special occasions or just have a feel good time. With the high population in Kenya, you won’t miss a client that fits your class.
2. Low entry barriers – Honestly you don’t always need a big space or massive capital to begin; many start with just a chair, clippers, and creativity, sounds funny but this where most people start. Unless you are putting up a massive investment for a classy salon and spa.
3. Urban growth – As towns expand, more estates mean more clients looking for convenience. The spike in rural urban migration and urban to urban migration increases population. Real estate is also coming up in places that need all services in one place. You could bank on this and bring services closer to the people.
4. Diversity of services – It’s never just about cutting hair, salons offer braiding, weaving, and treatment, while barbers add beard trims and grooming packages. Personal services like massage also come in handy is the investment allows. You could also put up a shop that deals with beauty products and such like items that are related to the industry.
Opportunities in the Salon and Barber Business
1. Daily income
Salon and barbershop business are typically paid after service business. Unlike some businesses where you wait weeks for payment, this is mostly a cash business. Also like I mentioned, additional industry related items like beauty products, oils and braids can also guarantee daily income.
2. Specialization
Some barbers focus on kids, others on trendy styles, while salons may specialize in bridal services or dreadlocks or massage. Doing what you specialize in and what you are known for give you advantage over others offering everything. Referrals also come in handy.
3. Creation of Employment
A small salon complete with a barbershop can employ between 5 to 8 people. This number provides that much needed relief from unemployment, giving people the much needed skill they need to create their own jobs in future.
Challenges in the Industry
- High competition.
Every estate has multiple shops, so standing out is key. Several salons and barbershop can spring up in the same location as it is a common business.
- Initial setup cost.
Good equipment like professional clippers, dryers, and salon chairs can be expensive. Seeking to stand out in the market can be an expensive venture.
- Customer loyalty.
In this business, service quality matters. A single bad experience can push a client to your competitor. Also as it is common, most clients are loyal to their service providers, so getting new clients as a new comer means going over and above what is commonly offered in your locality.
- Rent and location.
Getting a prime spot in town or busy estates often comes with high rental costs. This can be challenging especially to a beginner.
Tips for Starting Small and Growing
- Location matters.
Place your shop where there’s foot traffic, near estates, schools, bus stages or busy estates and densely populated estates, like Lolwe or Polyview estate in Kisumu.
- Invest in quality equipment
Cheap clippers break down fast; buy durable ones to save money in the long run. Always remember that cheap is expensive.
- Customer service is everything.
Be friendly, keep time, and maintain cleanliness; clients value a professional touch. Respect your business regardless of its size.
- Keep up with trends.
Watch out for new styles and trends. Hairstyles change quickly. Learn new styles through YouTube, TikTok, or training to stay relevant.
- Market yourself.
Make good use of social media. Use WhatsApp, TikTok, and Instagram to showcase your work. Before-and-after photos attract attention. Gaining a good following on social media gives you a edge over other players.
- Start small, grow steadily.
Even with one chair, you can grow into a full salon or barbershop with patience and consistency. Everything is possible if you give it the effort it deserves.
The Future of Salons and Barbershops in Kenya
This one of the industries that keeps on evolving with trends and new services are being introduced daily. The truth is this industry is not going anywhere, in fact, it’s getting bigger.
Grooming is now part of lifestyle and fashion. With more Kenyans becoming image-conscious, the demand for professional services will only grow. Digital marketing and online booking apps are also creating new ways for salons and barbershops to attract and retain clients.
For young people looking for a reliable hustle, the salon and barber business remains one of the best options in Kenya. With dedication, skill, and a little creativity, it can grow from a single chair into a thriving beauty and grooming empire!
Do you want help setting up a barbershop in Kenya? Contact us.
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